A breast cancer survivor from West Kirby is to showcase her award-winning innovation for an eco-friendly deodorant at the international design show in Milan.
Laura Meehan has developed a 100% sustainable refillable cartridge made of cork, with the help of Lancaster University through its Low Carbon Eco-Innovatory (LCEI) programme.
Her startup, Let’s Rethink This, has developed a product called Nada, and is aiming to improve on current brands on the market which use metal and plastic.
The design, a spherical dome case containing a refillable deodorant core, won a design award through the WORTH Partnership Project and secured funding to support product development, as well as an opportunity to demonstrate the innovation at the Salone del Mobile during Milan Design Week from April 18-23.
Mum-of-three Laura – pictured above with her daughters Breege, Erin and Rosheen – came up with the idea in 2021 after she was treated for breast cancer.
“I was trying to avoid exposure to certain chemicals so I started to use more natural products,” she said.
“But while I was scrutinising what was available in the market I uncovered a lot of greenwashing with claims certain packaging is recyclable when in reality it isn’t.”
With a talent for design that saw her previously win an award for a children’s product, Laura put pen to paper and set about developing a design for a refillable cartridge made of cork.
“The cork tree is the only tree which can regenerate after each harvest of bark,” Laura explained.
“It’s a remarkable thing. So it seems the perfect basis for a product that biodegrades with less impact on the environment.”
But Laura then needed support to formulate a deodorant core so it fit snugly in the dome case.
Through LCEI, a programme which helps small businesses in Liverpool develop low-carbon innovations, Laura was given fully funded access to cutting edge chemistry and engineering facilities and researchers from Lancaster University.
With a prototype in her hands, Laura is in discussions with manufacturers, exploring fragrance options and looking for investment.
“We should be at the point of civilization when the presumption is that the products we use are not going to harm us or anyone else,” Laura said.
“We need to rethink how we make our products and what we make them with, and stop putting the responsibility on consumers all the time.
“I have been starting from scratch, rethinking the process, being realistic with what technology has to offer so far but putting honesty at the heart of every decision.”
Carolyn Hayes, LCEI Project Manager at Lancaster University, said: “One of the biggest challenges small businesses and charities have is the lack of resources, such as personnel, knowledge and time, to devote to starting their net zero journey.
“The LCEI programme offered access to the skills and expertise of undergraduates, postgraduates and world-renowned academics, leveraging our plethora of world-class facilities, to identify a bespoke course of action. It helped businesses to rethink their carbon footprint and energy consumption, and encouraged them to be prepared for situations like our current energy crisis.”
LCEI was part funded by the European Regional Development Fund (ERDF), and involved a consortium including Liverpool John Moores University (LJMU) and the University of Liverpool.
Lancaster University is continuing its support for SMEs in Merseyside with Net Zero Essentials, a two-day practical programme for organisations looking to understand their carbon footprint and create an action plan. For more information visit www.lancaster.ac.uk/lums/business/sme-programmes/net-zero-essentials.
